Seminar Description:
Video has become a powerful tool for communication, branding, and storytelling. Whether you’re starting a YouTube channel, creating promotional content for your business, or exploring video as a creative outlet, this seminar will help you begin your video production journey with confidence. Learn how to allocate your energy and resources wisely, make informed decisions, and select the right gear and tools for professional results. Additionally, discover practical strategies for monetizing your video content to turn your creativity into a profitable venture, use external resources to create videos faster and at lower cost.
About the host: Benoit Massé has been producing and shooting videos professionally in Taiwan for 10 years. His job is to understand customers needs and tailor make videos that have maximum impact on core business.
Seminar Plan:
Duration: 4 hours (including a 15-minute break)
1. Introduction to Video Production (30 minutes)
- Welcome and Goals: Overview of what attendees expect to learn. What is the core of your business?
- The Role of Videos Today. (a brief history of human communication)
- Impact of video across platforms (social media, websites, marketing).
- Examples of successful videos and why they work.
- The Three Pillars of Video Success: Storytelling, technical quality, and audience connection.
- The Video Production Process: Breaking down pre-production, production, and post-production.
2. Strategic Planning for Video Production (45 minutes)
- Defining Your Goals and Audience:
- The “why” behind your video.
- Understanding your target audience and their platform preferences (e.g., YouTube vs. TikTok).
- Efficient Energy and Resource Allocation:
- Prioritizing essential tasks without wasting time.
- Avoiding common beginner pitfalls.
- Choosing the Right Format and Style:
- Vlogs, tutorials, promotional videos, testimonials, etc.
- Tailoring your approach to your audience.
Activity:
• Attendees draft a brief outline for a video idea, including its goal, audience, and format.
3. Gear and Tools: Essentials for Beginners (45 minutes)
- What You Really Need:
- Cameras (what is the main difference between cheap and expensive cameras, which one do you need?), microphones, lighting, and accessories on a budget.
- Options for upgrading over time.
- Post-Production Basics:
- Beginner-friendly editing tools (e.g., DaVinci Resolve, Adobe Premiere, Final Cut Pro).
- Adding music, transitions, and captions effectively.
- Demo:
- Live demonstration of setting up a beginner-friendly video production kit.
4. Break (15 minutes)
A short break to recharge and network.
5. Execution and Growth Strategies (45 minutes)
- Pre-Production Must-Haves:
- Planning through scripting, storyboarding and scheduling (sum up sheet, call sheet).
- Tips for organizing shoots efficiently.
- Streamlining Your Workflow:
- Step-by-step production and post-production processes.
- Tips to save time and maintain consistency.
- Growing Your Skills:
- Building a library (lasting vs non lasting videos).
- Getting feedback and staying updated with industry trends.
6. Introduction to Monetizing Videos (45 minutes)
- Pre-Production Must-Haves:
- Planning through scripting, storyboarding and scheduling (sum up sheet, call sheet).
- Tips for organizing shoots efficiently.
- Streamlining Your Workflow:
- Step-by-step production and post-production processes.
- Tips to save time and maintain consistency.
- Growing Your Skills:
- Building a library (lasting vs non lasting videos).
- Getting feedback and staying updated with industry trends.
Activity:
• Brainstorm ideas for monetizable content or services attendees can offer based on their skills and interests.
7. Wrap-Up and Next Steps (30 minutes)
- Recap Key Takeaways:
- Efficient planning, gear essentials, and monetization tips.
- Provide Resources:
- Handouts or links to recommended gear lists, software tutorials, and monetization resources.
- Create an Action Plan:
- Attendees write a step-by-step plan for their next video project.
- Closing Q&A:
- Address final questions about starting or scaling video production efforts.
Final Notes:
• Encouragement to take the first step and learn by doing.
• Share contact details for follow-up questions and future training opportunities.
This 4-hour seminar equips attendees with the tools and strategies to create purposeful videos efficiently, grow their skills, and monetize their efforts effectively.